About TLAD

TLAD is a luxury lifestyle brand built on on three pillars: Luxury. Lifestyle. Passion

TLAD is expressed through three distinct worlds: TLAD, UP IT and Pretty Girl Club.

UP IT is street luxury built around progression. Bold, statement-driven pieces inspired by ambition, hustle and the mentality of wanting more, doing more and refusing to stay where you started.

Pretty Girl Club is elevated womenswear essentials — confident, feminine pieces designed for everyday lifestyle without compromising on presence.

TLAD represents luxury. Premium materials, refined silhouettes and considered pieces designed to sit at the highest level of the brand.

From launching with a billboard in London, to hand-delivering champagne with our first 25 orders, to taking the brand from London to New York, every chapter has been about making the vision bigger than the clothes.

And we're only getting started.

Luxury. Lifestyle. Passion.